Campaign Gallery
Elysium sits in one of Pattaya's most beautiful locations, Pratumnak — but its online presence didn't reflect it. Outdated graphics, zero paid media, and no real content meant the property was invisible outside OTA listings, leaving revenue entirely dependent on commission-heavy bookings.
Content came first, but not just any content — real jacuzzi-with-ocean-view shots, the presidential suite, AI-generated visuals blended in where real footage couldn't capture the full experience. Once that organic base was working, Google Hotel Ads and Meta targeting brought in international travelers and expats ready to book direct.
Over ฿1,000,000 in direct booking revenue generated within 3 months — real guests, real bookings, reducing reliance on OTA commissions and building a direct channel that keeps growing.
Content production — the shoot that gave everything else something worth amplifying, including the suites and views the OTA listings flattened.
Meta Ads for reach and demand generation among travellers and expats already in or heading to Thailand.
Google Hotel Ads to compete for the booking at the point of comparison rather than earlier in the journey.
WhatsApp automation so an enquiry at 2am is answered at 2am.
An OTA commission is not a marketing cost paid once. It is a share of every future booking that guest makes through the same channel.
Booking direct changes three things at once: the margin on the stay, ownership of the guest data, and control of the rate. Most properties only count the first.
It does not replace the OTA. It reduces how much of the business depends on it, which is a different and far more achievable goal.
There is more on the economics of this in reducing OTA dependence for Pattaya hotels, and on reaching overseas guests in targeting international buyers.
The paid side of this work sits under performance marketing.
If your rooms are full and your margins are not, that is usually a channel problem rather than a product one.